Yes, bikers and beer but first Church. When you last went to church, did you feel welcome? Did you think "hey, I think I'll come back" or were you just glad when the Minister said "Amen" and you could exit. In the course of my research I have visited many churches. None were unwelcoming, but some were extra friendly. One mails out Tim Horton's gift cards to first time visitors (Tip: always fill out the visitor's card.) Yes, that got my attention and I don't even drink coffee! Other churches had an excitement about them that attracted me.
Since I am researching how church leaders gather information in order to re-vision their churches, I've gathered many of the books/materials they have referenced. I have read most of them as I try to get a sense of how they are seeking. I am presently finishing "Growing and Engaged Church" by Albert Winseman. Winseman works with the Gallup Organization (the Polling/Survey folks), and draws on that expertise, as well as fifteen years as a Pastor. He spent some time talking about "being welcoming." Why is being welcoming important for Winseman: because people who feel welcomed will feel they are valued by the church. People who feel valued will be engaged people, more inclined to grow, serve, and give. Not just in the church but in their communities as well. If I visited your church next would I feel welcome?
I promised bikers and beer. This is a video Carlsberg made about being welcoming. It has nothing about church but I came across it on the ChurchMag's blog. Here is the scenerio: A couple enters a movie theater that has been completely pre-filled with tough looking biker types, leaving only two seats available. Watch what happens...
2 comments:
So many people in churches tend to comment on how we need to be more friendly and reach out to newcomers,and while I'm sure they have a point, I also know that when I walk into a new church, I usually want to worship. Not make new friends, not have to answer questions about whether I'm visiting or just moved in, not be singled out. Particularly in the years when I had young children with me, the greetings could end up feeling rather predatory! "Look! Children! Don't let her get away!". I'd like to figure out on my own whether it's a good fit without any pressure.
Just a thought.
You raise a good point. I don't like being treated like a "prospect" either (whether at the local church or the local electronics store.) Winseman did note that not everyone is suited to be the greeter at the door! I think Winseman's point was more long term: how do you create the environment where new people can feel included and develop a sense of belonging. He would argue that statistically people grow spiritually best in community rather than alone. When people come seeking a community to be part of, is the community ready to welcome and include them?
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