Thursday, September 13, 2012

Gaga and Beiber out-tweeted by Religious Leaders

So God beats glitter!  I've blogged about my ambivalence about twitter but maybe I should take it more seriously.  The New York Times has published a story this summer about the popularity of twitter among evangelical leaders. It seems though Lady Gaga has many more followers (29 million and counting) "religious leaders show much higher levels of engagement."  It is simple math; they may have fewer followers but their tweets get much more mileage with responses and retweets.  In a head-to-head response/retweet comparison between evangelical Joyce Meyer and Lady Gaga for instance; Meyers followers engaged with her tweets 27x more often.  The Times survey was admittedly...

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