I recently submitted an article for review with a scholarly journal and part of the process is a double blind peer review. In a nut shell: my article is sent to several reviewers anonymously; I don't know who reviewed it and they don't know who wrote it. No personal biases. That is the theory anyway. In a small field like mine it isn't hard to guess who is reviewing the article. Hints like "the author did not include the essential paper by John Smith." Hi John, is that you? I once reviewed a paper for a journal and could tell you within the first two pages the university and then it is not too hard to guess the author; not many there who could write on that topic. The double blind review worked...