I had a scare recently: I thought I was scooped. No, not hit by a shovel but it almost felt like it. I thought someone had already published my research. Let me explain. It might seem sometimes that academics spend a lot of time researching stuff topics that are obvious to the rest of us (e.g. "wearing a helmet while skiing or snowboarding reduces the risk of head injuries" - um, ok.) Or some research just seems plain silly (e.g. "pressures produced when penguins poop"- eww.) Good research however is intended to expand our understanding of the world (and its people). It is intended to be original unless it clarifies or confirms earlier research (how about no repeats on the penguin study, please.)...